Innovation Marketing Course
Dive into innovation marketing tailored for AI products. Gain expertise in competitor analysis, precise positioning, strategic channel selection, and vital KPI tracking. Develop robust launch plans that boost trial sign-ups, user retention, and tangible revenue gains, empowering your marketing efforts with proven, repeatable tactics.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on strategies to plan and roll out AI-driven products effectively. You'll master audience segmentation, competitor research, compelling value propositions, and optimal channel selection. Set precise KPIs, conduct efficient experiments, refine campaigns using data insights, and create scalable workflows for pre- and post-launch phases to accelerate profitable growth.
Elevify advantages
Develop skills
- Master competitor analysis: quickly map features, pricing, and market positioning.
- Excel in KPI and funnel analytics: monitor CAC, ROAS, and activation for growth optimisation.
- Craft high-impact positioning: develop clear value propositions and messaging frameworks.
- Build go-to-market playbooks: create efficient pre- and post-launch campaign strategies.
- Target segments smartly: focus on SMB personas, channels, and key pain points.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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