Head of Marketing Course
Gain expertise as Head of Marketing through practical sessions on branding, performance marketing, SEO, CRM, and data analysis. Develop evidence-based strategies, guide teams with assurance, and achieve tangible growth in today's marketing landscape. Explore advanced tactics for e-commerce success, team oversight, budget control, and performance tracking to elevate your leadership.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Head of Marketing Course delivers a practical guide to spearhead expansion for a US home decor online store. Master market data review, positioning and customer grouping, crafting powerful brand, influencer, PR, SEO, content, social media, email, and loyalty plans, linking them to precise metrics, wise budgets, and a ready-to-launch 90-day action plan.
Elevify advantages
Develop skills
- Strategic positioning: develop precise value propositions and buyer personas for home decor brands.
- Performance media leadership: expand paid search and social campaigns while managing customer acquisition costs.
- Organic growth strategies: implement rapid SEO, content, and social media approaches for online retail.
- CRM and retention expertise: create effective customer lifecycle, loyalty programmes, and email campaigns.
- Executive analytics skills: construct KPI dashboards, financial plans, and 90-day operational roadmaps.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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