from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Customer Segmentation Course teaches you how to use public data sources to research audiences, define business goals, and build practical segments that drive measurable results. Learn to model behavioural and demographic variables, design 3–5 high-impact segments, and plan tests with clear KPIs, dashboards, and attribution. Finish with ready-to-implement personalisation tactics across email, paid media, and onsite experiences.
Elevify advantages
Develop skills
- Build data-driven customer segments: turn behaviour and demographics into action.
- Design high-impact personas: map needs, barriers, and lifetime value fast.
- Set clear personalisation KPIs: link segmentation to CTR, CVR, and revenue.
- Plan and measure A/B tests: prove uplift of segmented vs generic campaigns.
- Create channel-specific personalisation: email, web, and paid media tactics.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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