from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short course teaches you how to cut down customer loss and increase long-term value using simple, low-data approaches. You will learn main subscription measures, basic group analysis, and setting key performance indicators, then create simple tests, A/B comparisons, and business proposals that managers will accept. Develop clever customer groups, 4-week communication strategies, and focused retention methods suited for streaming services that you can start using right away.
Elevify advantages
Develop skills
- Retention analytics: monitor customer loss, groups, and lifetime value in Excel or Google Sheets.
- A/B testing for marketers: plan, carry out, and interpret tests without needing a data team.
- High-impact segmentation: focus on at-risk customers based on behaviour, value, and channel.
- 4-week contact plans: create email, push, and in-app sequences that reduce loss quickly.
- Streaming retention tactics: win-back strategies, pricing adjustments, and loyalty efforts you can launch immediately.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André FelipePrompt Engineering Student
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