Small Business Marketing Plan Course
This course equips small business owners with essential skills to develop and execute an effective marketing plan for a local coffee shop, focusing on research, targeting, campaigns, and budget management using practical templates and tools.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Small Business Marketing Plan Course teaches you how to create a practical, data-driven plan for a local coffee shop. You will learn to research demand in the area, profile competitors nearby, define clear customer groups, and develop strong positioning. Use simple tools to plan campaigns, track ROI, manage a $1,500 monthly budget, and carry out a focused 3-month action plan with ready-to-use templates and easy reporting.
Elevify advantages
Develop skills
- Local channel playbooks: deploy email, SMS, Google, and social fast.
- Local market research: map demand, competitors, and neighbourhood data.
- Customer positioning: craft sharp value props and coffee shop personas.
- Campaign execution: design, schedule, and run repeatable local promos solo.
- Budget and metrics: plan $1.5K spend and track ROI with simple KPIs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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