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Integrated Marketing Communication Plan Course

Integrated Marketing Communication Plan Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Integrated Marketing Communication Plan Course teaches you how to define precise target segments for wellness apps, build clear personas, and map customer journeys from awareness to retention. Learn to set SMART objectives, craft strong positioning and messaging, choose and integrate high-impact channels, plan a 6-month calendar, allocate budget, track KPIs, and optimize performance with practical, ready-to-use templates.

Elevify advantages

Develop skills

  • Audience segmentation: define data-driven personas and journeys for wellness apps.
  • Channel strategy: design paid, owned, and social mixes that convert fast.
  • IMC planning: build a 6-month cross-channel calendar with clear KPIs.
  • Budget and analytics: allocate spend, track KPIs, and optimize performance.
  • Positioning and messaging: craft value propositions and test winning messages.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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