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Pharmaceutical Marketing Course

Pharmaceutical Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Pharmaceutical Marketing Course provides a practical overview of promoting prescription drugs in the US, including compliance and launch strategies, with emphasis on type 2 diabetes treatments. You will learn FDA regulations, fair balance requirements, off-label limits, payer access, pricing, real-world evidence, health economics and outcomes research, and key performance indicators across digital, field, and hospital channels to develop effective, ethical, data-driven campaigns that withstand internal and external review.

Elevify advantages

Develop skills

  • Pharma promo compliance: apply FDA, PhRMA, and HIPAA rules with confidence.
  • Launch planning: build fast, compliant go-to-market plans for new drugs.
  • Value messaging: craft label-aligned claims and high-impact value propositions.
  • Market access strategy: shape pricing, payer talks, and formulary positioning.
  • Omnichannel tactics: execute and measure HCP and patient campaigns within regs.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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