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Luxury Goods Marketing Course

Luxury Goods Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Luxury Goods Marketing Course provides practical tools to build and grow a premium handbag brand in the US. You will learn luxury positioning, heritage storytelling, pricing between $3,000–$8,000, channel selection, launch campaigns, and client experience design. Gain clear frameworks, checklists, and examples tailored to affluent buyers, so you can confidently plan and execute a refined, high-impact luxury strategy.

Elevify advantages

Develop skills

  • Luxury brand positioning: craft premium, heritage-rich value propositions.
  • Affluent consumer insights: profile US HNW buyers and their purchase drivers.
  • Pricing and product strategy: design scarce, high-margin luxury assortments.
  • High-touch client experience: map VIP journeys, service standards, and CRM.
  • Prestige launch execution: plan channels, creative, and KPIs for luxury debuts.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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