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ICP (Ideal Customer Profile) Strategy Course

ICP (Ideal Customer Profile) Strategy Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The ICP Strategy Course provides a straightforward, hands-on approach to identifying, confirming, and implementing valuable customer profiles quickly. You'll discover how to create detailed personas, group accounts using company details, assess potential, and align buyer roles with each sales stage. Afterwards, apply these insights to develop targeted messages, channels, and campaigns that increase conversions, reduce sales times, and enhance lead quality through data-supported choices.

Elevify advantages

Develop skills

  • ICP profiling: quickly develop data-backed main and supporting ICPs.
  • Buyer personas: outline roles, challenges, key metrics, and hurdles that influence sales.
  • Segmentation: establish company-based categories and focus on accounts that convert well.
  • ICP-led campaigns: create value messages, channels, and tactics that boost conversions.
  • Funnel impact: connect ICP emphasis to customer acquisition costs, success rates, and sales cycle enhancements.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the Elevify course was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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