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CRM Analytics Course

CRM Analytics Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The CRM Analytics Course equips you with hands-on skills to clean CRM CSVs, create solid customer segments, and compute key KPIs such as CLV, churn, and engagement. You'll explore EDA, RFM, predictive scoring, and clustering, then apply insights to targeted lifecycle email strategies. Additionally, you'll develop straightforward dashboards, testing plans, and documentation to ensure every campaign is trackable, refined, and set for expansion.

Elevify advantages

Develop skills

  • Clean CRM data: correct mistakes, remove duplicate customers, and prepare CSVs for quick analysis.
  • Build CRM KPIs: compute CLV, ARPC, engagement, churn, and campaign impact.
  • Segment audiences: use RFM, value, behaviour, and channel preferences for accurate targeting.
  • Design data-driven campaigns: run A/B tests, reactivation sequences, and VIP customer paths.
  • Create clear CRM reports: build dashboards, testing results, and summaries suitable for executives.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the Elevify course was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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