from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The CRM Analytics Course equips you with hands-on skills to clean CRM CSVs, create solid customer segments, and compute key KPIs such as CLV, churn, and engagement. You'll explore EDA, RFM, predictive scoring, and clustering, then apply insights to targeted lifecycle email strategies. Additionally, you'll develop straightforward dashboards, testing plans, and documentation to ensure every campaign is trackable, refined, and set for expansion.
Elevify advantages
Develop skills
- Clean CRM data: correct mistakes, remove duplicate customers, and prepare CSVs for quick analysis.
- Build CRM KPIs: compute CLV, ARPC, engagement, churn, and campaign impact.
- Segment audiences: use RFM, value, behaviour, and channel preferences for accurate targeting.
- Design data-driven campaigns: run A/B tests, reactivation sequences, and VIP customer paths.
- Create clear CRM reports: build dashboards, testing results, and summaries suitable for executives.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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