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How to Write a Marketing Plan Course

How to Write a Marketing Plan Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Learn how to create a straightforward, practical plan that boosts trials, conversions, and customer retention for a subscription productivity app. This short course guides you through defining your audience, positioning, channel strategies, content guides, KPIs, analytics, and a 12-month roadmap including budget distribution, experiments, and optimisation methods, along with templates for reports and executive summaries ready for immediate use.

Elevify advantages

Develop skills

  • Build a targeted 12-month SaaS marketing roadmap with defined quarterly goals.
  • Define valuable SMB customer segments and develop precise positioning for a SaaS app.
  • Develop unified messaging and channel strategies to increase trials and paid conversions.
  • Establish realistic SaaS KPIs, monitoring plans, and dashboards for quick performance analysis.
  • Conduct efficient market and competitor research to identify opportunities and pricing gaps.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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