from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This B2B Account-based Marketing Course provides a straightforward, hands-on approach to securing and expanding valuable business accounts. You'll learn to pinpoint your ideal customer profile and decision-makers, leverage intent data for account selection and prioritisation, craft focused strategies and customised communications, manage multi-channel efforts using appropriate tools, and monitor pipeline results through dashboards, key metrics, and practical optimisation methods you can implement right away.
Elevify advantages
Develop skills
- Design ABM plays: create focused sequences for executives, technical teams, and nurturing.
- Select target accounts: apply firmographic, technographic, and intent data effectively.
- Define ICP and buyers: outline enterprise roles, challenges, and technology indicators.
- Orchestrate ABM campaigns: coordinate tools, schedules, and sales partnerships.
- Measure ABM impact: monitor account involvement, pipeline effects, and return on investment.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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