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B2B Account-Based Marketing Course

B2B Account-Based Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This B2B Account-based Marketing Course provides a straightforward, hands-on approach to securing and expanding valuable business accounts. You'll learn to pinpoint your ideal customer profile and decision-makers, leverage intent data for account selection and prioritisation, craft focused strategies and customised communications, manage multi-channel efforts using appropriate tools, and monitor pipeline results through dashboards, key metrics, and practical optimisation methods you can implement right away.

Elevify advantages

Develop skills

  • Design ABM plays: create focused sequences for executives, technical teams, and nurturing.
  • Select target accounts: apply firmographic, technographic, and intent data effectively.
  • Define ICP and buyers: outline enterprise roles, challenges, and technology indicators.
  • Orchestrate ABM campaigns: coordinate tools, schedules, and sales partnerships.
  • Measure ABM impact: monitor account involvement, pipeline effects, and return on investment.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the Elevify course was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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