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4As of Marketing Course

4As of Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The 4As of Marketing Course provides a quick, practical approach to increase awareness, influence brand perception, encourage action, and target your audience accurately. Discover how to set up experiments, monitor key metrics, improve sales funnels, establish trust through reliable messaging, and create a targeted 90-day strategy that gains support and achieves clear growth for a direct-to-consumer skincare brand in the US.

Elevify advantages

Develop skills

  • Conversion funnel design: address drop-offs quickly using effective user experience and promotional strategies.
  • Retention playbooks: develop cost-effective email, SMS, loyalty, and subscription sequences.
  • Audience segmentation: transform data into distinct profiles and performance indicators for skincare buyers.
  • Marketing experiments: conduct A/B tests using GA4 and report return on ad spend confidently.
  • 90-day growth roadmap: focus on key 4A actions and share successes with management.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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