4Ps of Marketing Course
This course offers a practical guide to the 4Ps of Marketing (Product, Price, Place, Promotion), focusing on actionable strategies for small businesses to research markets, design value propositions, set pricing, select channels, and plan market entry with measurable goals.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The 4Ps of Marketing Course provides a quick, practical approach to studying local markets, creating attractive subscription packages, and setting up clever pricing levels that attract customers. You will discover how to pick suitable channels, create an easy user experience, and organise budget-friendly campaigns, then bring it all together in a clear market entry strategy with specific goals and basic tools to monitor actual outcomes.
Elevify advantages
Develop skills
- Local market research: swiftly identify needs and groups in small businesses.
- Value proposition design: develop clear offers and basic versions that gain traction quickly.
- Pricing strategy: create intelligent levels, trials, and references for subscriptions.
- Channel and journey mapping: outline affordable routes from awareness to keeping customers.
- Go-to-market planning: combine 4Ps into a simple, testable launch plan.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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