from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Chief Marketing Officer Course provides a practical guide to lead B2B SaaS growth confidently. You will learn to assess business performance, interpret market and customer insights, develop a focused brand strategy, and create effective go-to-market plans. Gain expertise in analytics, testing, budgeting, and team organisation to boost pipeline, improve ARR, and guide executive choices with data-supported approaches.
Elevify advantages
Develop skills
- B2B SaaS assessment: swiftly evaluate markets, sales funnels, customer retention, and growth drivers.
- CMO-level analytics: create SaaS dashboards, set key performance indicators, and lead experiments.
- Brand positioning: develop straightforward mid-market stories that appeal to non-technical buyers.
- Go-to-market strategy: plan channels, ideal customer profiles, and demand generation for rapid ARR expansion.
- Marketing organisation design: arrange teams, budgets, and incentives for efficient scaling.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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