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B2B Course

B2B Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The B2B Course teaches you how to map complex buyer journeys, define precise ICPs and personas, and align targeted outreach, content, and ABM-style tactics to each stage. Learn to design lead generation and deal acceleration plays, build a practical measurement framework with clear KPIs, and use market triggers and competitive insights to consistently create, advance, and close high-quality opportunities.

Elevify advantages

Develop skills

  • Map B2B buyer journeys: design stage-based paths that boost deal conversion.
  • Build high-impact ABM and LinkedIn campaigns aligned to buyer intent signals.
  • Create deal acceleration assets: POCs, ROI cases, and pricing plays that close faster.
  • Define ICPs and personas: pinpoint high-fit accounts and decision-makers in mid-market.
  • Set a B2B marketing KPI framework to track lead quality, pipeline, and velocity.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the Elevify course was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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