web strategy training
Dive into web strategy tailored for B2B SaaS companies. Learn to evaluate your website, establish 3-year KPIs, study competitors, and craft a detailed roadmap covering SEO, CRO, content creation, and lead generation. This aligns your marketing, sales, and product teams to achieve consistent and reliable pipeline expansion over time.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to create a solid 3-year web strategy roadmap that transforms your website into a steady growth driver. You'll master setting achievable KPIs, reviewing your online setup, analysing rivals, and focusing on key actions in SEO, content, user experience, conversion rate optimisation, and automation. Get hands-on tools, management approaches, and tracking methods to use right away, no matter your budget size.
Elevify advantages
Develop skills
- Develop web strategy roadmaps: quickly create phased 3-year growth plans for B2B SaaS.
- Optimise conversions: review user flows, remove obstacles, and improve lead quality fast.
- Design KPIs and dashboards: set guiding metrics with straightforward reporting schedules.
- Build SEO and content foundations: organise your site, topic clusters for growing traffic sustainably.
- Foster team alignment: unite marketing, sales, and product teams on web objectives.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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