Web analyst training
Gain mastery in web analytics tailored for digital marketing success. Explore attribution models, ROAS calculations, LTV metrics, dashboard creation, testing frameworks, and CRO strategies to monitor complete user journeys, identify and repair funnel issues, and leverage data for increased revenue and optimised advertising budgets. This training transforms raw data into actionable insights for sustainable growth in online business.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to link website traffic, user behaviour, and revenue for better data-driven choices. It covers ecommerce analytics basics, tracking methods, attribution techniques, ROAS and CPA computations, LTV and cohort studies, experiment planning, and user journey analysis, plus practical strategies to enhance conversion rates, average order value, and performance across major marketing channels.
Elevify advantages
Develop skills
- Revenue-focused attribution: link multi-channel advertising costs straight to sales outcomes.
- Experiment roadmapping: create efficient A/B tests and interpret results confidently.
- CRO and UX optimisation: resolve funnel bottlenecks, increase conversion rates, and elevate average order value.
- Paid media diagnostics: review search, social, and email campaigns to reduce CPA and improve ROAS.
- User journey analytics: chart user behaviours, spot friction points, and target quick improvement opportunities.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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