Web 2.0 & Social Media Course
This course equips you with essential Web 2.0 and social media strategies tailored for sustainable fashion marketing. Delve into channel optimisation, audience targeting, content planning, goal establishment, crisis management, and community building to enhance brand visibility, foster interactions, and drive revenue across key platforms like TikTok, Instagram, Facebook, LinkedIn, and your website.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to establish a robust online presence for sustainable fashion on websites, blogs, Instagram, TikTok, Facebook, and LinkedIn. Master audience segmentation, SMART goal setting, tailored content creation, community guidelines, crisis handling, and KPI monitoring to boost reputation, engagement, and sales effectively.
Elevify advantages
Develop skills
- Social media channel mapping: design high-impact roles for TikTok, IG, FB, LinkedIn.
- Audience segmentation: build SMART, segment-based goals that drive social ROI fast.
- Content strategy: plan hero, hub, hygiene and UGC posts for sustainable fashion.
- Crisis playbooks: handle complaints, reviews and delivery issues with clear scripts.
- Community management: apply tone, rules and UGC policies for safe, active channels.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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