Social Media Marketing & Digital Strategy Course
Gain expertise in social media marketing and digital strategy tailored for e-commerce success. Master the balance of paid and organic methods, precise audience targeting, creative testing, key performance indicators, and omnichannel tracking to boost sales, drive store visits, and launch high-ROI campaigns that deliver real results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with a hands-on, step-by-step approach to planning social media campaigns, segmenting audiences effectively, and selecting optimal platforms for every stage of the customer funnel. You will master creating compelling creatives that convert, integrating paid and organic strategies, monitoring key performance indicators through intuitive dashboards, and refining budgets with data from experiments, attribution models, and omnichannel analysis to achieve sustainable, profitable business growth.
Elevify advantages
Develop skills
- Paid social optimisation: conduct A/B tests, adjust bids, and boost ROI quickly.
- Audience strategy: create targeted segments and retargeting for better conversions.
- KPI reporting: build dashboards, set OKRs, and track ROAS effectively.
- Creative design: develop content, CTAs, and briefs to increase sales.
- Cross-channel integration: link social, email, and in-store for full-funnel results.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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