Search Marketing Specialist Course
Gain expertise in SEO and SEM tailored for Spanish-speaking markets in eco-friendly home products. This course covers keyword research, technical SEO, Google Ads strategies, and data-driven optimisation techniques to increase traffic, conversions, and customer lifetime value as a Search Marketing Specialist in digital marketing.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Search Marketing Specialist Course teaches how to boost sales of eco-friendly home products to Spanish-speaking audiences using targeted SEO and SEM. You will learn to establish business goals, conduct Spanish keyword research, build multilingual websites, and implement technical tracking. Additionally, create effective Google Ads campaigns, refine landing pages, and apply data-driven testing and reporting to enhance conversions and optimise budget returns.
Elevify advantages
Develop skills
- Market and audience analysis: set goals and buyer intent for eco home products.
- Spanish keyword research: identify high-intent local search terms that convert quickly.
- SEO foundations: optimise structure, on-page content, and Core Web Vitals efficiently.
- Google Ads setup: create lean high-ROI campaigns with focused themes and smart bidding.
- Data-driven optimisation: monitor KPIs, run A/B tests, and scale top SEO and SEM strategies.
Suggested summary
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