Search Marketing Course
Master search marketing tailored for eco-friendly brands targeting Spanish markets. This course covers essential keyword strategies, Google Ads configuration, smart bidding, performance tracking, and optimisation techniques to drive higher conversions, ROAS, and revenue—perfect for digital marketers seeking proven, data-driven results in competitive landscapes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course delivers a hands-on, step-by-step guide to planning, launching, and optimising successful search marketing campaigns. You'll dive into keyword research, match types, negative keywords, efficient Google Ads account structures, budget management, bidding tactics, and compelling ad creation. Gain expertise in tracking setups, GA4 integration, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.
Elevify advantages
Develop skills
- Performance tracking: create KPI dashboards and respond quickly to ROAS, CPA, and AOV metrics.
- Keyword strategy: conduct research, segment, and optimise search terms to attract high-intent visitors.
- Smart bidding and budgets: distribute spending effectively and select strategies to achieve target CPA and ROAS.
- Google Ads structure: build scalable campaigns, ad groups, and remarketing lists for growth.
- High-impact ad copy: develop responsive search ads and extensions that match buyer psychology and intent.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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