Real-Time Bidding (RTB) Course
Gain command of Real-Time Bidding (RTB) to excel in digital marketing. Delve into RTB strategies, precise audience targeting, bidding techniques, testing protocols, and insightful reporting to slash CPA, elevate ROAS, and expand high-performing campaigns tailored for dynamic e-commerce operations in sports apparel.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Real-Time Bidding (RTB) Course offers a hands-on, step-by-step guide to planning, launching, and optimising RTB campaigns for top results. Master audience segmentation using first- and third-party data, intelligent bidding and price settings, campaign structuring by funnel stages, and effective A/B testing. Gain expertise in reporting, KPI evaluation, and stakeholder communications, all within a sports apparel online retail context.
Elevify advantages
Develop skills
- RTB KPI expertise: swiftly link funnel metrics to CPA, ROAS, CTR, CVR, and LTV.
- Audience targeting: craft premium RTB groups and apply clever bid adjustments.
- Bidding tactics: establish, refine, and optimise RTB bids for profitable growth.
- Testing and refinement: execute DSP A/B tests and enhance weekly to lower CPA.
- Leadership reporting: transform RTB data into sharp insights and ready-to-act presentations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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