Programmatic Marketing Course
This course equips marketers with essential skills to plan, launch, and optimize programmatic advertising campaigns for revenue growth, focusing on KPIs, attribution, testing, audience targeting, and forecasting.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Programmatic Marketing Course provides a practical, step-by-step approach to plan, launch, and optimise campaigns that achieve clear revenue targets. You will learn to define KPIs, set up precise tracking, select attribution methods, and create intelligent audiences for US home and lifestyle buyers. Master testing frameworks, bidding strategies, forecasting, and budget allocation to scale performance confidently and deliver meaningful reports.
Elevify advantages
Develop skills
- KPI strategy: Set precise ROAS, CPA, and revenue targets for programmatic expansion.
- Attribution mastery: Choose and verify the appropriate model for programmatic effectiveness.
- Testing framework: Conduct quick A/B tests and expand successful audiences and creatives.
- Audience building: Develop high-ROI prospecting, retargeting, and lookalike segments.
- Forecasting skills: Construct efficient CPM-CTR-CR models to anticipate CPA and ROAS.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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