Programmatic Ads Course
4/5
This course equips you with essential skills for running profitable programmatic advertising campaigns, from planning and targeting to optimization and reporting.

4.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Programmatic Ads Course provides a practical, fast-paced route to profitable campaigns. Learn to turn business goals into clear KPIs, create accurate budgets, and calculate ROAS, CPA, and breakeven points. Master targeting, audience modelling, automated bidding, platform selection, and optimisation tactics to scale performance, manage risk, and confidently report results that drive real revenue growth.
Elevify advantages
Develop skills
- KPI and budget modelling: Turn CPM, CTR, and ROAS into clear media plans quickly.
- Automated bidding mastery: Set up smart bids, pacing, and portfolio goals.
- Audience and data targeting: Build, refine, and scale high-intent programmatic segments.
- Platform and inventory selection: Choose winning DSPs, deals, and ad formats swiftly.
- Optimisation and risk control: Run tests, combat fraud, and ensure brand safety.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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