professional webmarketing training
Gain expertise in professional web marketing through practical sessions on SEO, SEM, paid social, email strategies, analytics, and optimisation techniques. Develop data-backed campaigns that increase traffic, conversions, and return on investment for digital marketing teams in today's online landscape.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This training provides a practical guide to planning and running profitable online marketing campaigns. Learners will create buyer personas, chart customer journeys, develop SEO strategies, set up SEM campaigns, and explore paid social, display, and video ads. Key skills include keyword research, site optimisation, KPI tracking, and testing for revenue growth.
Elevify advantages
Develop skills
- Set up SEM campaigns with targeted ads, smart bidding, and performance tracking.
- Optimise SEO site structures for speed, crawlability, and conversion-focused design.
- Conduct keyword research to select high-intent terms and align them with effective pages.
- Manage paid social and video ads, including audience targeting, creatives, CTAs, and remarketing.
- Use analytics to monitor KPIs and perform A/B tests to improve return on ad spend.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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