Performance Advertising Course
This course equips you with practical strategies to optimize performance advertising on Google and Meta, focusing on diagnosing and fixing issues like low CTR, high CPC, and poor conversions through targeted bidding, creative development, and 30-day optimization plans.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Performance Advertising Course provides practical, step-by-step approaches to identify low CTR, high CPC, and poor conversion rates, then address them using better targeting, bidding, and ad creatives. Discover how to apply benchmarks, tracking checks, attribution configurations, and 30-day optimisation strategies to create accurate performance overviews and expand successful campaigns on Google and Meta with assurance.
Elevify advantages
Develop skills
- Build accurate ad performance overviews with straightforward, recorded assumptions.
- Create 30-day optimisation plans: budgets, testing schedules, and campaign setups.
- Develop high-converting creatives and landing pages for Meta, Google, and ecommerce.
- Conduct detailed gap analysis to quickly identify CTR, CPC, ROAS, and conversion problems.
- Select effective bidding, tracking, and audience tactics across Meta and Google.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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