Paid Media Course
This course equips you with hands-on skills to master paid media on Google and Meta, from planning and launching campaigns to optimizing for ROI through data-driven decisions and creative testing.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Paid Media Course provides a practical, step-by-step guide to plan, launch, and optimise campaigns on Meta and Google. Learn to assess markets, define audiences, set up smart budgets, select KPIs, and use attribution models. Master Performance Max, Search, and Meta setups, create high-converting creatives, conduct disciplined A/B tests, and report results clearly to scale profitable, data-driven campaigns quickly.
Elevify advantages
Develop skills
- Performance media planning: build lean, ROI-focused channel and budget mixes.
- Google & Meta ads mastery: launch high-impact Search, PMax, and social campaigns.
- Conversion-focused creative: craft and test hooks, copy, and formats that drive sales.
- KPI and attribution analytics: read ROAS, CPA, and models to steer smart spend.
- Rapid optimization workflows: run A/B tests and scale winners in weeks, not months.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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