Matomo Analytics training
Gain expertise in Matomo Analytics for GDPR-compliant marketing. Master privacy-focused tracking, consent tools, secure hosting, and campaign optimisation to boost funnels and landing pages while ensuring legal compliance and user trust.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Matomo Analytics course teaches privacy-first tracking setup that complies with GDPR and German standards. Cover consent interfaces, cookie banners, data reduction techniques, hosting options, and secure data handling. Build reports, funnels, and campaign insights, gaining practical checklists and workflows for immediate use.
Elevify advantages
Develop skills
- Design GDPR-compliant tracking with data minimization in Matomo.
- Set up consent UX in Matomo including cookie banners and opt-outs.
- Optimise marketing campaigns using UTMs, funnels, and ROI tracking.
- Implement secure hosting for Matomo with EU data compliance.
- Manage analytics governance through audits and compliance checks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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