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Marketing Planning & Management Course

Marketing Planning & Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course offers a straightforward, hands-on approach to reaching ARR goals confidently. You will learn to create matching sales funnels, define key KPIs, calculate ACV and CAC, and develop realistic conversion paths. Master strategies for channels, lead qualification, automation tools, reporting dashboards, and regular testing to effectively plan, launch, and refine campaigns that produce reliable leads and revenue.

Elevify advantages

Develop skills

  • Build sales-marketing funnels: set stages, SLAs, and handoffs quickly.
  • Model KPIs from ARR: convert revenue goals into leads, MQLs, SQLs, pipeline.
  • Plan digital channels efficiently: SEO, paid ads, email, demand gen that deliver.
  • Develop lead scoring systems: qualify B2B SaaS leads using clear rules.
  • Optimise CAC and funnels: test, track, refine with solid data insights.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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