Marketing Planning & Management Course
Gain expertise in marketing planning and management for B2B SaaS companies. Align sales and marketing efforts, create efficient digital funnels, establish KPIs based on ARR targets, and optimise SEO, paid media, email campaigns, and lead scoring to achieve revenue goals reliably. This course equips you with practical tools to plan, run, and improve campaigns that drive qualified leads and steady income growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course offers a straightforward, hands-on approach to reaching ARR goals confidently. You will learn to create matching sales funnels, define key KPIs, calculate ACV and CAC, and develop realistic conversion paths. Master strategies for channels, lead qualification, automation tools, reporting dashboards, and regular testing to effectively plan, launch, and refine campaigns that produce reliable leads and revenue.
Elevify advantages
Develop skills
- Build sales-marketing funnels: set stages, SLAs, and handoffs quickly.
- Model KPIs from ARR: convert revenue goals into leads, MQLs, SQLs, pipeline.
- Plan digital channels efficiently: SEO, paid ads, email, demand gen that deliver.
- Develop lead scoring systems: qualify B2B SaaS leads using clear rules.
- Optimise CAC and funnels: test, track, refine with solid data insights.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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