Marketing Data Analytics Course
This course equips you with practical skills in marketing data analytics, focusing on KPI calculation, data preparation, reporting, benchmarking, and deriving actionable insights for e-commerce performance optimization.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Data Analytics Course teaches you how to set goals, pick KPIs, and work out key metrics like CTR, CVR, CPC, CPA, ROAS, and CLV using real e-commerce examples. You will learn to clean and join data from major platforms, create simple models in spreadsheets, apply Brazil and Latin America benchmarks, and transform results into straightforward reports, insights, and budget suggestions that improve performance.
Elevify advantages
Develop skills
- Calculate key marketing KPIs: CTR, CVR, CPC, CPA, ROAS with real data.
- Build clean e-commerce datasets by exporting, merging, and fixing ad platform data.
- Turn analytics into clear reports, charts, and executive summaries for managers.
- Use benchmarks and simple models to size opportunities and test budget scenarios.
- Translate channel performance into sharp insights, tests, and budget shifts.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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