marketing automation training
Gain expertise in marketing automation for B2B SaaS companies. Develop high-performing nurture emails, intelligent lead scoring systems, and behaviour-driven workflows using HubSpot and Marketo. These skills will enhance trial-to-paid conversion rates and produce qualified leads ready for sales teams, ensuring scalable business impact.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to create effective trial nurture programmes from scratch. You will learn to gather and integrate lead information, customise emails using behaviour-based tokens, build onboarding flows, and implement lead scoring in platforms like HubSpot or Marketo. You will also practise workflow designs, email delivery protections, and A/B testing to improve trial-to-paid conversions and generate consistent revenue growth.
Elevify advantages
Develop skills
- Build efficient B2B lead data structures: capture, integrate, and enhance fields quickly.
- Develop effective lead scoring in HubSpot or Marketo to identify genuine marketing qualified leads.
- Craft converting trial nurture emails featuring intelligent personalisation.
- Manage automation workflows including branches, limits, and suppression mechanisms.
- Track key trial-to-paid metrics and conduct rapid A/B tests for campaign improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an online course and how does it work?
PDF Course