Google Analytics Course
4.8/5
This course equips you with essential Google Analytics skills to design strategies, implement tracking, analyze user behavior, master KPIs and segmentation, and drive data-informed actions for business improvements.

4.8 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Google Analytics Course teaches you how to create a strong measurement plan, set KPIs, and change business goals into clear tracking needs. Learn to implement GA4 and Universal Analytics using Google Tag Manager, event taxonomy, and improved e-commerce tagging. Practice behaviour and funnel analysis, segmentation, reporting, and quality assurance so you can quickly find insights and suggest confident, data-driven improvements.
Elevify advantages
Develop skills
- Analytics strategy design: build lean, high-impact GA4 and UA setups fast.
- Tagging and tracking: deploy clean GTM events, UTMs, and e-commerce tags.
- Behaviour analysis: find funnel leaks, cart issues, and device-specific drop-offs.
- KPI and segmentation mastery: define sharp KPIs and profitable audience slices.
- Insight to action: turn reports into A/B tests, UX fixes, and campaign wins.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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