Google Ads Advanced Course
This advanced course equips you with strategies to build and optimize profitable Google Ads campaigns, focusing on account structure, bidding, and performance tracking for scalable results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Google Ads Advanced Course teaches you how to create profitable and scalable campaigns through a few targeted lessons. You will learn to design effective account structures, improve keyword and negative keyword strategies, and implement value-based bidding linked to profit margins. You will gain expertise in tracking using GA4, managing audience lists, Performance Max, Shopping, and YouTube campaigns, and then apply a 90-day optimisation plan to test, maintain ROAS, and expand results confidently.
Elevify advantages
Develop skills
- Advanced keyword strategy: construct, divide, and exclude search queries for profitable expansion.
- Value-based bidding: configure tROAS, tCPA, and budgets connected to actual profit margins quickly.
- High-impact campaign architecture: organise Search, Shopping, and PMax campaigns for success.
- Creative optimisation: develop and evaluate RSA, PMax, and Shopping assets to boost ROAS.
- 90-day optimisation plan: experiment, expand, and protect spending using defined KPIs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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