Fundamentals of Digital Marketing Course
5/5
This course offers a practical introduction to digital marketing, focusing on low-budget strategies for effective campaigns.
5.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Basics of Digital Marketing Course provides a straightforward, step-by-step approach to planning and running low-budget campaigns that deliver results. You will learn to research your audience, select appropriate channels, create simple combined campaigns, write compelling ads and emails, set up tracking, develop practical budgets, and improve results using everyday tools, standards, and processes you can use right away.
Elevify advantages
Develop skills
- Channel selection and tools: Create efficient, high-return campaigns on limited budgets.
- Audience and analytics: Identify customer profiles, establish key performance indicators, and monitor GA4 results.
- Campaign copy and pages: Develop unique value propositions, ad text, and landing pages that convert quickly.
- Email and retention: Start customer journey emails, use social proof, and set up referral schemes.
- Budgeting and testing: Distribute $1K, conduct A/B tests, and enhance return on ad spend through reporting.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André FelipePrompt Engineering Student
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