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Fundamentals of Digital Marketing Course

Fundamentals of Digital Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Basics of Digital Marketing Course provides a straightforward, step-by-step approach to planning and running low-budget campaigns that deliver results. You will learn to research your audience, select appropriate channels, create simple combined campaigns, write compelling ads and emails, set up tracking, develop practical budgets, and improve results using everyday tools, standards, and processes you can use right away.

Elevify advantages

Develop skills

  • Channel selection and tools: Create efficient, high-return campaigns on limited budgets.
  • Audience and analytics: Identify customer profiles, establish key performance indicators, and monitor GA4 results.
  • Campaign copy and pages: Develop unique value propositions, ad text, and landing pages that convert quickly.
  • Email and retention: Start customer journey emails, use social proof, and set up referral schemes.
  • Budgeting and testing: Distribute $1K, conduct A/B tests, and enhance return on ad spend through reporting.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the Elevify course was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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