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E-Marketing & Consumer Behavior Course

E-Marketing & Consumer Behavior Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This E-Marketing and Consumer Behaviour Course delivers practical, psychology-driven strategies to boost conversions among home office buyers. You will construct precise buyer personas, chart decision-making paths, and craft compelling multi-channel campaigns. Optimise product pages, user experience, and checkout processes, integrate behavioural nudges into communications and designs, and leverage testing, analytics, and feedback for swift performance improvements.

Elevify advantages

Develop skills

  • Behavioural copywriting: create emails and ads with bias, urgency, and social proof.
  • Persona-based funnels: design customer journeys and run focused conversion campaigns.
  • UX and checkout optimisation: improve product pages to reduce friction and increase sales.
  • Testing and analytics: conduct A/B tests and analyse funnel data to expand successful strategies.
  • Retargeting expertise: build cart recovery and remarketing sequences to recover lost revenue.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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