E-Marketing & Consumer Behavior Course
Gain mastery in e-marketing and consumer behaviour to enhance conversions. Explore buyer psychology, create persona-led campaigns, develop compelling UX, and apply data-driven testing to craft effective digital marketing that converts home office buyers into loyal patrons. This course equips you with practical tools to analyse behaviours, optimise user experiences, and drive revenue growth through targeted strategies and rapid experimentation.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This E-Marketing and Consumer Behaviour Course delivers practical, psychology-driven strategies to boost conversions among home office buyers. You will construct precise buyer personas, chart decision-making paths, and craft compelling multi-channel campaigns. Optimise product pages, user experience, and checkout processes, integrate behavioural nudges into communications and designs, and leverage testing, analytics, and feedback for swift performance improvements.
Elevify advantages
Develop skills
- Behavioural copywriting: create emails and ads with bias, urgency, and social proof.
- Persona-based funnels: design customer journeys and run focused conversion campaigns.
- UX and checkout optimisation: improve product pages to reduce friction and increase sales.
- Testing and analytics: conduct A/B tests and analyse funnel data to expand successful strategies.
- Retargeting expertise: build cart recovery and remarketing sequences to recover lost revenue.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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