Email marketing training
Gain expertise in ecommerce email marketing by learning smart segmentation techniques, crafting revenue-driving campaign plans, writing compelling copy, implementing key automations, and analysing ROI metrics. Perfect for digital marketers aiming to elevate sales and customer interaction for sustainable and specialised online stores, ensuring campaigns deliver consistent results and business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a hands-on, step-by-step guide to planning and enhancing ecommerce email campaigns efficiently. You will master audience segmentation, list maintenance, RFM analysis, and create compelling welcome series, promotional blasts, and win-back sequences. Develop persuasive copy, attractive offers, reusable templates, automation setups, performance metrics tracking, A/B testing, and execute a professional 4-week campaign to generate steady revenue.
Elevify advantages
Develop skills
- Smart segmentation: create targeted lists using RFM and behavioural insights.
- Efficient campaign planning: build effective 4-week email schedules that boost sales.
- Persuasive email copy: develop engaging subject lines, offers, and CTAs for higher opens.
- Practical automation: configure welcome, abandoned cart, and post-purchase sequences swiftly.
- Data optimisation: monitor metrics, run tests, and enhance email performance for ecommerce.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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