Email Marketing Course
This course equips you with practical skills to master email marketing for B2B SaaS, from crafting compelling campaigns to optimizing performance and driving conversions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Email Marketing Course provides a straightforward, hands-on approach to planning and improving effective campaigns. You will learn to study your audience, set up segments and objectives, create engaging subject lines and email content, design layouts that work well on mobiles, and develop automated sequences to nurture leads. Additionally, you will gain expertise in using tools, ensuring emails reach inboxes, monitoring performance, conducting A/B tests, and refining strategies to increase demos, trials, and paid sign-ups.
Elevify advantages
Develop skills
- High-converting subject lines: Create and test hooks based on curiosity, benefits, and urgency.
- Automated SaaS journeys: Develop 4–6 email sequences that guide, inform, and convert users quickly.
- Data-driven optimization: Monitor essential KPIs and perform efficient A/B tests to boost revenue.
- Smart segmentation: Focus on B2B SaaS audiences according to intent, lifecycle stage, and ARR influence.
- Reliable email operations: Configure tools, ensure deliverability, and integrate with CRM for scalable campaigns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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