E-commerce Analytics Course
This course equips you with practical skills to analyze e-commerce data, derive actionable insights, and optimize business performance through metrics, segmentation, and testing.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This E-commerce Analytics Course teaches you how to clean and structure CSV data, calculate essential metrics, and compare performance by channel, device, country, and product category. Learn to analyse customer behaviour, build segments, estimate CLV, and apply attribution models. Turn insights into clear recommendations, A/B tests, and dashboards that drive higher revenue, better retention, and smarter budget allocation.
Elevify advantages
Develop skills
- E-commerce KPI mastery: compute AOV, CLV, conversion rate and channel ROI fast.
- Customer segmentation: build value-based cohorts to boost retention and revenue.
- Attribution in practice: compare last-touch, multi-touch and session-based models.
- Data cleaning for marketers: fix messy CSVs, outliers and IDs for reliable reports.
- Actionable testing: design A/B experiments and dashboards that drive quick wins.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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