digital strategy training
Gain expertise in digital strategy tailored for retail marketing. The course covers assessing digital maturity, developing data-informed roadmaps, refining e-commerce and omnichannel customer journeys, and leveraging analytics, CRM, and performance marketing techniques to achieve quantifiable business growth and improved outcomes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a practical guide to enhancing online performance. Participants will learn to evaluate digital maturity levels, create actionable roadmaps, and handle risks, vendors, and governance effectively. Key topics include omnichannel integration, customer data management, CRM systems, single customer view, e-commerce conversion optimisation, analytics, KPIs, and growth channels using real-world frameworks and tools.
Elevify advantages
Develop skills
- Develop retail digital roadmaps by focusing on quick wins and sustainable long-term growth strategies.
- Enhance e-commerce user experience through conversion rate optimisation, A/B testing, and website performance improvements.
- Create seamless omnichannel customer journeys integrating in-store, online, pricing, and delivery processes.
- Transform customer data into revenue streams using single customer view, CDP/CRM selection, and privacy-compliant practices.
- Expand performance marketing efforts with marketing mix modelling, attribution analysis, SEO/SEM, and customer lifecycle management.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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