Digital strategy training
Gain expertise in digital strategy tailored for retail marketing. The course covers assessing digital maturity, developing data-informed roadmaps, refining e-commerce and omnichannel customer journeys, and leveraging analytics, CRM, and performance marketing techniques to achieve quantifiable business growth and improved outcomes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a practical guide to enhancing online performance. Participants will learn to evaluate digital maturity levels, create actionable roadmaps, and handle risks, vendors, and governance effectively. Key topics include omnichannel integration, customer data management, CRM systems, single customer view, e-commerce conversion optimisation, analytics, KPIs, and growth channels using real-world frameworks and tools.
Elevify advantages
Develop skills
- Develop retail digital roadmaps by focusing on quick wins and sustainable long-term growth strategies.
- Enhance e-commerce user experience through conversion rate optimisation, A/B testing, and website performance improvements.
- Create seamless omnichannel customer journeys integrating in-store, online, pricing, and delivery processes.
- Transform customer data into revenue streams using single customer view, CDP/CRM selection, and privacy-compliant practices.
- Expand performance marketing efforts with marketing mix modelling, attribution analysis, SEO/SEM, and customer lifecycle management.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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