digital marketing and communication training
This course equips you with essential digital marketing and communication skills for successful campaigns. Learn data-driven strategies, customer journey design, omnichannel integration, A/B testing, analytics mastery, and performance optimisation to drive traffic, boost conversions, and enhance customer value in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a practical framework to plan and execute effective digital marketing strategies. Master customer journey mapping, omnichannel campaign building, email and social media optimisation, content creation, paid advertising, KPI tracking, analytics setup, creative testing, and funnel improvements for measurable business growth.
Elevify advantages
Develop skills
- Master analytics setup: define KPIs, implement GA4, UTMs, and attribution models swiftly.
- Design high-performing funnels: map customer journeys, enhance UX, and increase conversions rapidly.
- Develop omnichannel strategies: integrate email, social, paid ads, and SEO for cohesive campaigns.
- Conduct practical A/B testing: experiment with creatives, pages, and flows to maximise ROAS.
- Integrate offline and online channels: convert events, PR, and retail into measurable digital traffic.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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