Digital Consumer Behavior Course
Master digital consumer behaviour to enhance ecommerce results. Gain skills in CRO, UX, analytics, attribution, and retention to refine funnels, cut cart abandonment, and convert home and lifestyle shoppers into loyal, high-value customers. Discover decision models, buying habits, and intent tracking to drive conversions and lasting revenue growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Digital Consumer Behaviour Course equips you with hands-on skills to grasp, monitor, and shape online shoppers' actions. Explore decision-making frameworks, discovery patterns, and purchase motivations for home and lifestyle items. Excel in behavioural analytics, customer journey mapping, conversion rate optimisation, checkout user experience, retention methods, and channel attribution. Transform data into actionable insights, dashboards, and strategies that increase conversions and sustained revenue.
Elevify advantages
Develop skills
- Conversion optimisation: design quick, convincing product and checkout pages.
- Behavioural analytics: map user journeys using GA4, heatmaps, and cohorts.
- Traffic and attribution: manage paid, organic, and email with clear ROI tracking.
- Retention strategy: create reviews, loyalty, and lifecycle campaigns that encourage repeat buys.
- Data storytelling: transform ecommerce metrics into clear, actionable insights.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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