Digital Traffic Course
This course equips you with practical skills to master digital traffic management, from analytics and planning to testing and optimization for scalable campaigns across major platforms.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Digital Traffic Course provides a straightforward, hands-on approach to planning, starting, and expanding successful campaigns. You'll learn GA4 tracking, KPIs, and attribution, then get skilled in choosing channels, designing funnels, and mapping messages. Create solid forecasts, distribute budgets across Google, Meta, and TikTok, and conduct organised experiments to boost ROAS, cut CPA, and quickly build steady, high-quality traffic.
Elevify advantages
Develop skills
- Performance analytics expertise: monitor GA4 events, KPIs, and actual conversions.
- Intelligent media planning: distribute budgets, bids, and channels to achieve top ROAS.
- Funnel strategy creation: align audiences, messages, and offers throughout the customer journey.
- Quick testing guide: perform reliable A/B tests on ads, creatives, and landing pages.
- Forecasting and standards: project CPC, CPA, and revenue to inform traffic choices.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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