Marketing Metrics Course
This course equips you with essential skills to master marketing metrics, from calculation and diagnosis to optimization and reporting, enabling data-driven decisions and stakeholder presentations.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Marketing Metrics Course teaches you how to define, calculate, and interpret CTR, CPC, conversion rate, CPA, ROAS, and revenue per session, then turn them into clear, insightful reports. Learn channel-specific diagnostics, trend analysis, A/B testing, and optimization tactics so you can spot wasted spend, prioritize high-impact experiments, and present confident, action-focused recommendations to stakeholders.
Elevify advantages
Develop skills
- Calculate core marketing KPIs: CTR, CPC, CVR, CPA, CAC, ROAS in minutes.
- Diagnose channel performance for paid search, paid social, SEO, and email.
- Spot data issues fast: outliers, bot traffic, attribution and tracking errors.
- Turn metric trends into clear, executive-ready insights and action plans.
- Plan quick A/B tests and optimizations using impact vs. effort prioritization.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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