Digital Marketing for Healthcare Professionals Course
This course equips healthcare professionals with digital marketing strategies to attract and convert dermatology and telehealth patients while ensuring compliance with U.S. regulations. Learn to develop patient personas, conduct keyword research, optimize local SEO, create targeted content, and use data analytics for performance improvement.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you how to attract and convert more dermatology and telehealth patients using clear, compliant online strategies. You will learn to build precise patient personas, map search behaviour, select effective channels, and plan content that follows U.S. healthcare regulations. Additionally, you will gain practical KPI frameworks, analytics setups, and a 4-week tactical calendar to launch quickly, measure results, and continuously improve performance.
Elevify advantages
Develop skills
- HIPAA-safe campaigns: plan compliant search, social, email for clinics.
- Patient keyword research: uncover high-intent dermatology and telehealth terms.
- Local SEO for healthcare: optimise sites and Google Business for bookings.
- Persona-based messaging: tailor offers to acne, parents, and telehealth seekers.
- Data-driven optimisation: track KPIs and refine ads, content, and budget fast.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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