Hotjar Course
This course equips you with practical skills to implement Hotjar for website optimization, from setup to actionable insights and testing.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Hotjar Course teaches you how to turn site goals into clear research questions, set up recordings, heatmaps, funnels, and surveys, and design reliable sampling and segmentation. Learn to interpret behaviour patterns, connect insights with GA4 and other data, prioritise UX and CRO opportunities, plan A/B tests, and report measurable lifts in conversion, engagement, and revenue with a repeatable optimisation process.
Elevify advantages
Develop skills
- Hotjar setup mastery: configure heatmaps, recordings, funnels in days, not weeks.
- Behaviour insight analysis: read Hotjar data to find UX friction and CRO wins fast.
- Data-driven UX fixes: turn Hotjar findings into high-impact design and copy changes.
- Experiment-ready reporting: define KPIs, benchmarks, and clear A/B test metrics.
- Continuous optimisation workflow: build a simple, repeatable Hotjar review cadence.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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