Conversion Funnel Optimization Course
This course equips you with essential skills to optimize SaaS conversion funnels, from mapping and benchmarking to testing and prioritization, driving revenue growth through data-driven experiments.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Conversion Funnel Optimisation Course teaches you how to map a full SaaS funnel, identify leaks, and carry out targeted experiments that increase sign-ups, activation, and trial-to-paid conversions. You will learn to select practical benchmarks, establish clear success measures, steer clear of false positives, and prioritise tests using frameworks like ICE and RICE, enabling you to create a workable roadmap and share results that support steady revenue growth.
Elevify advantages
Develop skills
- Funnel mapping: create SaaS dashboards that uncover leaks at every conversion stage.
- Benchmark modelling: establish realistic funnel goals using available SaaS conversion data.
- A/B testing: develop quick experiments to improve sign-ups, activation, and trial-to-paid conversions.
- Prioritisation frameworks: order CRO tests with ICE, RICE, and straightforward rollout guidelines.
- Mixed-method analysis: integrate analytics, session replays, and surveys to confirm successes.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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