B2B Digital Marketing Course
This course equips mid-sized SaaS companies with practical strategies for a three-month customer acquisition program, focusing on MQL standards, buyer personas, value propositions, messaging, budget management, campaigns, channel optimization, ROI measurement, and leadership reporting using benchmarks and funnel calculations.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This B2B Digital Marketing Course provides a straightforward, hands-on strategy to start and grow a three-month customer acquisition programme for mid-sized SaaS companies. You'll set specific MQL standards, create buyer personas, develop value propositions, and tailor messages to every stage of the buying process. Learn how to manage a $60,000 budget, run paid and organic campaigns, improve your own channels, measure return on investment, and present results to leaders with practical benchmarks and funnel calculations.
Elevify advantages
Develop skills
- B2B funnel design: convert revenue goals into exact MQL and pipeline targets.
- Persona-led messaging: create focused value propositions for Operations Directors and Project Managers.
- Channel playbooks: start high-return LinkedIn, Google, email, and webinar campaigns.
- Analytics and ROI: monitor UTMs, CPL, CP-MQL, and payback periods using simple dashboards.
- Conversion optimisation: design landing page flows that increase demos and sales-qualified leads.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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