App marketing course
This course equips you with essential strategies for app marketing, from user personas and ASO to paid campaigns and retention, enabling you to build and execute a practical growth plan.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This App Marketing Course teaches you to define clear user personas, create a solid value proposition, and establish precise goals with appropriate metrics. You will learn effective strategies for App Store Optimization, organic growth, and impactful paid campaigns, along with onboarding and retention processes that increase LTV and manage CAC. Develop a targeted 3–6 month plan featuring affordable experiments and straightforward reporting that you can implement right away.
Elevify advantages
Develop skills
- Persona-driven app positioning: transform user insights into precise market fit.
- App growth metrics mastery: define DAU, LTV, CAC and establish successful OKRs quickly.
- Organic app growth tactics: implement ASO, content, referrals and partnerships.
- Paid acquisition sprints: test creatives, audiences and channels for ROAS.
- Retention journey design: create onboarding, 7-day flows and lifecycle messaging.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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